Advice

• Trick the light
  It is better to shoot at dawn or dusk, rather than in the dark of night. It is easier to see the elements, the movement, the characters, etc. Furthermore, compression (web compression, Youtube encoding, etc.) will considerably darken your image. Consider this phenomenon carefully: approximately ¼ of your light is lost between what you film and what will appear on Youtube. Don't film in "night" mode, unless you don't have another choice.
• Be creative, but keep it simple!
  The most complex videos are not always the best. A film with just one good idea that is simple and understood by many has a much greater chance of winning a prize. Don't put in too much dialogue, unless it is really necessary. The simplest ideas are sometimes the most difficult to imagine and produce. Always keep in mind: Would a person at the other end of the world who doesn't speak my language understand my message? In any case, always speak English in the film. Stick to a simple idea, but one that is well-delivered and surprising. Don't rush the ending – that's the most important thing.
• Be aware of image rights
  The people you are filming (if they are recognizable) must sign a release waiver. Take the time to make them sign this; it is very important to request the image rights of each person you are filming.
• Think about your music
  Don't take just any piece of music. Music is protected by copyright law, and you risk legal proceedings if you use protected music. Petzl provides a selection of music to help you create your videos. If you know musicians whose work is not under copyright and who agree to provide music for the TIKKA² CONTEST, be sure to have them sign all the appropriate documents for releasing their music.

Biography